Thank you to Ascension Sacred Heart Hospital, PCA, Tomahawk STAR Foundation, Tomahawk Area Foundation for Youth (TAFFY) and Tomahawk School District for their donations and support of the Tomahawk Social Norms Project.
From 2010 to 2020, there was an important reduction of perception of alcohol and tobacco use among Tomahawk High School students as measured by a decrease in perception of alcohol as the typical socializing beverage (30% to 21%), perception of students driving after drinking (90% to 58%), perception of students riding in a vehicle with another student who had been drinking (85% to 66%) and perception of peers who have drank alcohol (96% to 85% perceived used by typical student; 66% to 53% perceived use is normative [more than half their peers used]). Between 2010 and 2020, the actual reported 30 day use of alcohol has dropped by 16% (54% to 38%). The percentage of student reporting that they never tried alcohol increased by 31% (19% to 50%), never tried cigarettes increased by 10% (57% to 67%), and never tried marijuana increased by 13% (63% to 76%). This data demonstrates that by marketing true norms we are changing perceptions which leads to an increase in healthy behaviors.
Tomahawk Social Norms Overview (Updated 2020)
September – November 2022
Fall – Winter Community Poster
Middle School Poster for September – November
High School Poster for September – November
April – June 2022
Community Poster
Middle School Poster for April through May
High School Poster for Mid-April through May
January – March 2022
Community Poster
High School Poster for Late January thru February
High School Poster for March thru Mid April
Middle School Poster for Late January thru March
September – December 2021
Parent/Community Poster
High School Poster
Middle School Poster
May – August 2021
Parent/Community Poster
High School Poster
Middle School Poster
March – April 2021
Parent/Community Poster
High School Poster
Middle School Poster
January – February 2021
Parent/Community Poster
High School Poster
Middle School Poster
(Note: Due to school transitioning to virtual in March 2020 as a result of COVID-19, we were unable to meet with youth on the committee. This resulted in our campaign being halted until winter 2020.)
December – February 2020
Parent/Community Poster
Jan-Feb 2020 High School Poster
Jan – Feb 2020 Middle School Poster
September – November 2019
Parent/Community poster
Sept-Oct High School poster
Sept-Oct Middle School poster
Nov – Dec High School Poster
Nov – Dec Middle School Poster
April – June 2019
Parent/Community Poster
High School April – June Poster
Middle School April – June Poster
December 2018 – March 2019
Parent/Community Poster
Dec – Jan High School Poster
Middle School poster
September – November 2018
Parent/Community Poster
High School poster
Middle School poster
March – June 2018
Parent/Community Poster
High School Poster
Middle School Poster
December 2017 – February 2018
Parent/Community Poster
High School poster
Middle School poster
September – November 2017
Parent/Community Poster
High School poster
Middle School poster
Summer 2017
Tomahawk Leader Ad
WJJQ Radio Ads
March – June 2017
Parent/Community Poster
High School Poster
Middle School Poster
December 2016 – February 2017
Parent/Community poster
High School Poster
Middle School Poster
September – November 2016
Parent/Community poster
High School poster
Middle School poster
Summer 2016
Social Norms Radio Ads for Summer 2016 Set One
March – June 2016
Parent/Community Poster
High School Poster
Middle School Poster
December 2015 – February 2016
Parent/Community poster
High School poster
High School poster
Middle School poster
September – November 2015
Parent/Community Poster
High School Poster
Middle School Poster
March – June 2015
Parent/Community Poster
High School poster
Middle School Poster
December 2014 – February 2015
Parent/Community Poster
High School Poster
Middle School Poster
September – November 2014
Parent/Community Poster
High School Poster
Middle School Poster
April – June 2014
Parent/Community poster
High School poster
Middle School poster
Sara Park Sign
Sara Park Sign
December 2013 – March 2014
Parent/Community Poster
High School Student Poster
Middle School student poster
September – November 2013
Parent/Community Poster
High School Student Poster
Middle School Student Poster
Summer 2013
94.7 Radio Ads
WJJQ Radio Ads
April – June 2013:
Parent/Community Poster
THS Student Poster
TMS Student Poster
January – March 2013:
Parent/Community Poster
TMS Student Poster
THS Student Poster
2011-12 Campaign
April – June 2012:
First High School Student Poster
First Middle School Student Poster
First Parent/Community Poster
Tomahawk Leader ad
Second Parent/Community Poster
Second High School Poster
Second Middle School Poster
January – March 2012:
First Middle School Student Poster
First High School Student Poster
First Parent/Community Poster
Tomahawk Leader ad
Second Middle School Student Poster
Second High School Student Poster
Second Parent/Community Poster
October – December 2011:
First High School Student Poster
First Middle School Student Poster
Parent /Community Poster
Tomahawk Leader ad
Second Middle School Student Poster
Second High School Student Poster
