Tomahawk Social Norms Campaign

From 2010 to 2016, there was an important reduction of perception of alcohol and tobacco use among Tomahawk High School students as measured by a decrease in perception of alcohol as the typical socializing beverage (30% to 19%), perception of students driving after drinking (90% to 64%), perception of students riding in a vehicle with another student who had been drinking (85% to 68%) and perception of peers who have drank alcohol (96% to 90% perceived used by typical student; 66% to 53% perceived use is normative [more than half their peers used]).  Between 2010 and 2016, the actual reported 30 day use of alcohol has dropped by 16% (54% to 38%) and smoked cigarettes dropped by 11% (22% to 11%).  In addition the percentage of student reporting that they never tried alcohol increased by 25% (19% to 44%) or never smoked cigarettes increased by 21% (57% to 78%).  This data demonstrates that by marketing true norms we are changing perceptions which leads to an increase in healthy behaviors.

Tomahawk Social Norms Overview 2016-17

March – June 2017

Parent/Community Poster

High School Poster

Middle School Poster

December 2016 – February 2017

Parent/Community poster

Parent/Community poster

High School Poster

High School Poster

Middle School Poster

Middle School Poster

September – November 2016

Parent/Community poster

Parent/Community poster

High School poster

High School poster

Middle School poster

Middle School poster

Summer 2016

Social Norms Radio Ads for Summer 2016 Set One

 

March – June 2016

Parent/Community Poster

Parent/Community Poster

High School Poster

High School Poster

Middle School Poster

Middle School Poster

December 2015 – February 2016

Parent/Community poster

Parent/Community poster

High School poster

High School poster

High School poster

High School poster

Middle School poster

Middle School poster

September – November 2015

Parent/Community Poster

Parent/Community Poster

High School Poster

High School Poster

Middle School Poster

Middle School Poster

March – June 2015

Parent/Community Poster

Parent/Community Poster

High School poster

High School poster

Middle School Poster

Middle School Poster

December 2014 – February 2015

Parent/Community message

Parent/Community Poster

High School message

High School Poster

 

Middle School Poster

Middle School Poster

September – November 2014

Parent/Community Poster

Parent/Community Poster

High School Poster

High School Poster

Middle School Poster

Middle School Poster

April – June 2014

Parent/Community poster

Parent/Community poster

High School poster

High School poster

 

Middle School poster

Middle School poster

Sara Park Sign

Sara Park sign from pdf

Sara Park Sign

December 2013 – March 2014

 

Parent/Community Poster

Parent/Community Poster

THS Poster

High School Student Poster

 

Middle School student poster

Middle School student poster

September – November 2013

 

Parent/Community Message

Parent/Community Poster

 

High School Student Message

High School Student Poster

Middle School Student Message

Middle School Student Poster

Summer 2013

94.7 Radio Ads

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WJJQ Radio Ads

 

April – June 2013:

Parent/Community Message

Parent/Community Poster

THS Student Poster

THS Student Poster

 

 

TMS Student Poster

TMS Student Poster

January – March 2013:

 

Parent/Community Poster

Parent/Community Poster

TMS Student Poster

TMS Student Poster

THS Student Poster

THS Student Poster

2011-12 Campaign

April – June 2012:

First High School Student Poster

 

 

 

First Middle School Student Poster

First Parent/Community Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tomahawk Leader ad

 

 

 

 

 

 

 

 

 

 

 

 

Second Parent/Community Poster

Second High School Poster

 

 

 

 

 

 

 

 

 

 

Second Middle School Poster

January – March 2012:

First Middle School Student Poster

First High School Student Poster

First Parent/Community Poster

Tomahawk Leader ad

Tomahawk Leader ad

 

Second Middle School Student Poster

Second High School Student Poster

Second Parent/Community Poster

October – December 2011:

First High School Student Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

First Middle School Student Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Parent /Community Poster

Tomahawk Leader ad

Tomahawk Leader ad

Second Middle School Student Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Second High School Student Poster