Merrill Social Norms Campaign

Thank you to Merrill Area United Way,  Ministry Good Samaritan Health Center, Optimist Club of Merrill and Park City Credit Union for their donations and support of the Merrill Social Norms Project.

Social norms project combats misperceptions of alcohol, drug use – Merrill Courier March 4, 2016

Social Norms project combats misperceptions of alcohol, drug use – Merrill Foto News March 2 2016

Optimists make donation – Merrill Focus January 31 2014

Clinic donates to Merrill Social Norms project – Foto News March 27, 2013

Results from the Merrill High School student surveys indicate that from 2007 to 2016, there was an important reduction of perception of alcohol use among Merrill High School students as measured by a decrease in perception of alcohol as the typical socializing beverage (27% to 17%), perception of students driving after drinking (77% to 63%), riding in a vehicle with another student who had been drinking (84% to 69%), and perception of peers who have drank alcohol in past 30 days (93% to 87% perceived used by typical student; 60% to 54% perceived use is normative [more than half their peers used]).  Between 2007 and 2016, the actual reported 30 day use of alcohol has dropped by 16% (47% to 31%) and the percentage of students that reported never drinking alcohol increased by 24% (26% to 50%).  This data demonstrates that by marketing true norms we are changing perceptions which leads to an increase in healthy behaviors.

Merrill Social Norms Project Overview 2016-17

Merrill Social Norms Campaign Materials

Fall 2017

Community/Parent Message (September – November 2017)

High School poster (September – October 2017)

Middle School poster (October 2017)

Middle School poster (September 2017)

Summer 2017

Billboard (August – September 2017)

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Foto News on July 26, 2017

March – June 2017

Foto News on May 24 2017

Foto News on April 19 2017

Billboard (May – July 2017)

Billboard (March 2017)

Parent/Community poster March – June 2017

 

 

 

 

 

 

 

 

Middle School poster – March 2017

Middle School poster April 2017

 

Middle School poster May – June 2017

 

 

 

 

High School poster mid-March – April 2017

High School poster May – June 2017

December 2016 – February 2017

Billboard by Lincoln Lanes

Billboard by Lincoln Lanes (Jan. – June 2017)

Parent/Community poster

Parent/Community poster Dec. – Feb.

High School Poster – Feb – mid March

High School Poster Dec - Jan

High School Poster for Dec – Jan

Middle School Poster – February

Middle School Poster for Dec – Jan

September – November 2016

Parent/Community poster

Parent/Community poster

High School Poster

High School Poster

Middle School poster

Middle School poster

March – June 2016

Parent-Community Message

Parent-Community Poster

Student Poster

Student Poster

Billboard - East 2nd Street by Fire Station

Billboard – East 2nd Street by Fire Station

December 2015 – February 2016

Parent-Community Poster

Parent-Community Poster

Student Poster

Student Poster

September – November 2015

Parent/Community

Parent/Community poster

Student message

Student poster

Foto News ad - September - November 2015

Foto News ad – September – November 2015

Billboard - Hwy K North of Merrill by Prairie River

Billboard – Hwy K North of Merrill by Prairie River

Summer 2015

Billboard - Hwy K North near County Road Q Intersection

Billboard – Hwy K North near County Road Q Intersection

March – June 2015

Billboard on Hwy 64 West

Billboard – Hwy 64 West across from Post Office

Billboard - Hwy 64 West

Billboard – Hwy 64 West

 

Parent/Community poster

Parent/Community poster

Student poster

Student poster

Foto News ad March - June 2015

Foto News ad March – June 2015

December 2014 – February 2015:

Parent/Community Poster

Parent/Community Poster

 

Student Poster

Student Poster

Foto News ad Dec 17 2014 and January 14 2015

Foto News ad December 17 2014 and January 14 2015

 

 

 

 

 

 

 

 

 

Foto News ad December 31 2014

Foto News ad December 31 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

September – November 2014:

Parent/Community poster

Parent/Community poster

High School poster

High School poster

Summer 2014:

Billboard - Hwy K South

Billboard – Hwy K South

 

Hwy 64 West - Dave's County Market

Billboard – Hwy 64 West

 

2013-14 Spring (April – June):

Parent/Community Poster

Parent/Community Poster

 

 

 

 

 

Student Poster

Student Poster

 

 

 

 

 

2013-14 Winter (December – March):

Billboard - Hwy 64 West

Billboard – Hwy 64 West

 

Parent/Community message

Parent/Community poster

 

 

 

 

 

Student message

Student poster

 

 

 

 

 

2013 Fall (September – November):

 

October 2013 Bill Board on West 64 near Dave's County Market

October 2013 Bill Board on West 64 near Dave’s County Market

Parent/Community ad

Parent/Community Poster

 

 

 

 

 

 

Student poster

 

 

 

 

 

 

2013 Spring (April – June):

Parent/Community Poster

Parent/Community Poster

Student Poster

Student Poster

 

 

 

 

 

 

May 2013 Bill Board on Hwy K North of Merrill

May 2013 Bill Board on Hwy K North of Merrill

School Computer Log in Screen

2013 Winter (January – March):

Parent Community Poster

 

 

 

 

 

 

Student Poster

 

 

 

 

 

 

 

 

2011-2012 Fourth Quater (July – September):

Fourth Quarter Billboard

 

Foto News ad

 

 

 

 

 

 

 

 

Cosmo Theater Ad and Parent Community Poster

 

 

 

 

 

 

 

Cosmo Theater Ad and July – August Student Poster

Student September Poster

 

 

 

 

 

 

 

 

2011-2012 Third Quarter (April – June):

 

Third Quarter Billboard

 

Foto News ad

 

 

 

 

 

 

 

Cosmo Theater Ad and Parent/Community Poster

 

Cosmo Theater ad and MHS Student Poster for April

 

 

 

 

 

 

 

 

 

 

Cosmo Theater ad and MHS Student Poster for May and June

 

 

 

 

 

 

Middle School Student Poster for April

 

 

 

 

 

 

 

 

 

 

Middle School Student Poster for May and June

 

 

 

 

 

 

 

School Computer Log In Screen

 

 

 

 

 

 

 

 

 

 

2011 – 2012 Second Quarter (January – March):

http://www.youtube.com/watch?v=XzJr3dP-E7U

 

http://www.youtube.com/watch?v=UhUSzfM7X0w Edit this video

Second Quarter Billboard

First Student Poster and Cosmo Theater Ad

 

Second Student Poster

Winter Sports Guide – Student Ad

School Log In Screen

Parent/Community Poster and Cosmo Theater Ad

 

Winter Sports Guide – Parent/Community Ad

 

Foto News ad

 

 

 

 

 

 

 

 

 

2011 – 2012 First Quarter (October – December):

First Quarter Billboard

First Student Poster

Second Student Poster and Cosmo Theater Ad

 

Winter School Computer Log-in Screen

 

Fall School Computer Log In Screen

Fall Sports Guide – Student Ad

 

Foto News Sports Section Ad

 

 

Parent/Community Message and Cosmo Theater Ad

 

Fall Sports Guide – Parent/Community Ad

 

 

Parent Newspaper Ad

 

Merrill Parent Banner

Merrill Parent Banner

 

Merrill Student Banner

Merrill Student Banner