Tomahawk Social Norms Campaign

Thank you to  Ministry Health Care part of Ascension — Sacred Heart Hospital, PCA, Tomahawk STAR Foundation and Tomahawk Area Foundation for Youth (TAFFY) for their donations and support of the Tomahawk Social Norms Project.

From 2010 to 2016, there was an important reduction of perception of alcohol and tobacco use among Tomahawk High School students as measured by a decrease in perception of alcohol as the typical socializing beverage (30% to 19%), perception of students driving after drinking (90% to 64%), perception of students riding in a vehicle with another student who had been drinking (85% to 68%) and perception of peers who have drank alcohol (96% to 90% perceived used by typical student; 66% to 53% perceived use is normative [more than half their peers used]).  Between 2010 and 2016, the actual reported 30 day use of alcohol has dropped by 16% (54% to 38%) and smoked cigarettes dropped by 11% (22% to 11%).  In addition the percentage of student reporting that they never tried alcohol increased by 25% (19% to 44%) or never smoked cigarettes increased by 21% (57% to 78%).  This data demonstrates that by marketing true norms we are changing perceptions which leads to an increase in healthy behaviors.

Tomahawk Social Norms Overview 2016-17

September – November 2017

Parent/Community Poster

High School poster

Middle School poster

Summer 2017

Tomahawk Leader Ad

WJJQ Radio Ads

 

March – June 2017

Parent/Community Poster

High School Poster

Middle School Poster

December 2016 – February 2017

Parent/Community poster

Parent/Community poster

High School Poster

High School Poster

Middle School Poster

Middle School Poster

September – November 2016

Parent/Community poster

Parent/Community poster

High School poster

High School poster

Middle School poster

Middle School poster

Summer 2016

Social Norms Radio Ads for Summer 2016 Set One

 

March – June 2016

Parent/Community Poster

Parent/Community Poster

High School Poster

High School Poster

Middle School Poster

Middle School Poster

December 2015 – February 2016

Parent/Community poster

Parent/Community poster

High School poster

High School poster

High School poster

High School poster

Middle School poster

Middle School poster

September – November 2015

Parent/Community Poster

Parent/Community Poster

High School Poster

High School Poster

Middle School Poster

Middle School Poster

March – June 2015

Parent/Community Poster

Parent/Community Poster

High School poster

High School poster

Middle School Poster

Middle School Poster

December 2014 – February 2015

Parent/Community message

Parent/Community Poster

High School message

High School Poster

 

Middle School Poster

Middle School Poster

September – November 2014

Parent/Community Poster

Parent/Community Poster

High School Poster

High School Poster

Middle School Poster

Middle School Poster

April – June 2014

Parent/Community poster

Parent/Community poster

High School poster

High School poster

 

Middle School poster

Middle School poster

Sara Park Sign

Sara Park sign from pdf

Sara Park Sign

December 2013 – March 2014

 

Parent/Community Poster

Parent/Community Poster

THS Poster

High School Student Poster

 

Middle School student poster

Middle School student poster

September – November 2013

 

Parent/Community Message

Parent/Community Poster

 

High School Student Message

High School Student Poster

Middle School Student Message

Middle School Student Poster

Summer 2013

94.7 Radio Ads



WJJQ Radio Ads

 

April – June 2013:

Parent/Community Message

Parent/Community Poster

THS Student Poster

THS Student Poster

 

 

TMS Student Poster

TMS Student Poster

January – March 2013:

 

Parent/Community Poster

Parent/Community Poster

TMS Student Poster

TMS Student Poster

THS Student Poster

THS Student Poster

2011-12 Campaign

April – June 2012:

First High School Student Poster

 

 

 

First Middle School Student Poster

First Parent/Community Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tomahawk Leader ad

 

 

 

 

 

 

 

 

 

 

 

 

Second Parent/Community Poster

Second High School Poster

 

 

 

 

 

 

 

 

 

 

Second Middle School Poster

January – March 2012:

First Middle School Student Poster

First High School Student Poster

First Parent/Community Poster

Tomahawk Leader ad

Tomahawk Leader ad

 

Second Middle School Student Poster

Second High School Student Poster

Second Parent/Community Poster

October – December 2011:

First High School Student Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

First Middle School Student Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Parent /Community Poster

Tomahawk Leader ad

Tomahawk Leader ad

Second Middle School Student Poster

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Second High School Student Poster